The Certificate in Digital Marketing, module by module

The Certificate in Digital Marketing is a practical programme that runs for 3 months. Classes are hybrid and held on weekends, there are no entry requirements, and the next intake is October 2026.

How the ten modules fit together

Fundamentals comes first, so everyone shares the same vocabulary. Then come the channels businesses use to reach customers: content marketing, social media, search engine optimisation (SEO), Google Ads (paid search, often called PPC), display and video advertising, and email. Website optimisation looks at the page the customer lands on, and Google Analytics measures what is working. The last module brings it all together.

The capstone project

The programme closes with a capstone project in which you build and present a complete digital marketing strategy.

Who it suits

Students, career changers and business owners who need working digital skills quickly. Because there are no entry requirements, you can join whatever your results.

Roles it is built around

The certificate is built around the roles Sri Lankan employers and agencies recruit for, and around the needs of business owners marketing their own companies. That is its aim; it is not a promise of a job.

• Digital Marketing Executive
• Social Media Coordinator
• SEO Executive
• Paid Advertising (PPC) Executive
• Content Marketing Assistant
• Freelance digital marketer

The fee

The fee is Rs 60,000: a registration payment of Rs 20,000 plus a payment plan of Rs 20,000 × 2 months. The registration is part of the total, not an extra.