Learners will first be given an overview of the benefits of using various popular social media platforms, with emphasis on Facebook /Instagram features.
Next, learners will discuss the role of digital storytelling and the creation of SMART goals in social media marketing strategies and conduct a social media audit on their social media profiles. Learners will then create buyer personas and identify strategies to connect with their target audience along various stages of the buying journey. Best practices of social media content posting will be shared, with emphasis on content for Facebook ads. Finally, learners will be guided on the analysis of key performance metrics to measure social media content ROI so that they will know what content needs to be improved on for future social media campaigns.